Email Marketing - Tips and Resources

Industry Links
Important information and resources for the email marketing industry can be found here.

Articles

Stay informed with up-to-date tips and suggestions to improve your email marketing projects.

Email Marketing Drives Traffic

The 80/20 Rule: 80% of your business comes from 20% of your customers. Focusing your marketing efforts on those 20% highly responsive individuals enables you to dramatically increase response rates.

Basic Do's and Don'ts of Email Marketing

How much information a customer gives you is directly related to how much value they perceive in the incentive you are offering.

Professional Composing Techniques for Email Campaigns

Effective marketing copy contains a headline, a proposition and a call to action. Learn how to make the most of your marketing messages.

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