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LINTHICUM, Md. & COLUMBIA, Md., May 6, 2003
(BUSINESS WIRE) -- MTH Electric Trains, the fastest growing hobby
train manufacturer and distributor in the US, and the G3 Group today
announced a distribution agreement for the G3 Group's cutting-edge
Targetware internet marketing software.
Under
the agreement, MTH Electric Trains will provide its 1,100 retailers
with the Targetware program, which allows any business owner or
employee to create and send targeted e-mail marketing messages.
Companies using Targetware can gather web site
visitor information that is easily transformed into targeted email
marketing campaigns. Using Targetware's proprietary software, anyone
in the company with an account can design, write and send email
messages online. The system is designed to create unique
high-graphic emails quickly and easily, without having to hire a web
designer for each email campaign.
"We wanted to provide our partners all the
benefits the Internet can bring to smaller, independent stores:
targeting select groups of people for special products in a
cost-effective manner," said Andy Edleman, VP of marketing at MTH
Electric Trains. "Targetware provided a very simple, easy way for
our retailers to create and maintain their own ongoing e-marketing
campaigns."
MTH's retailers will be able to use Targetware,
branded as RailMail, to send out emails for specialized trains. With
RailMail, train retailers will now have the capability to market
specialized trains produced for a targeted group, advertise sales
and specials and consistently keep its store name in front of the
eyes of its customers.
Targetware's RailMail is designed to bring
customers into the store from the immediate area and doesn't require
full online sales capabilities.
"This shows that Targetware is truly valuable to
various types of companies, from small business to retail to large
franchised businesses," said David Carberry, vice president of sales
at the G3 Group and head of the Targetware team. "RailMail will help
MTH Trains develop a loyal retailer base that uses technology to
bring more customers into their retailer's stores: that will help
instill MTH Electric Train's product line in those stores even
more."
About Targetware
Targetware is a product of The G3 Group, an
internet development, marketing, printing, and pre-press firm
located in Linthicum, MD.
Developed in 2001 by the G3 Group's team of web
designers and programmers, Targetware is a targeted e-mail marketing
system that allows users to instantly gather new customer data off
the company web site, design savvy HTML messages, target select
groups of registered customers, send e-mail marketing messages to
targeted groups and track responses to the emails.
Clients are using this permission-base marketing
system to increase sales, including Pizza Hut, Crystal Ford,
Provident Bank, Santoni's Market and BGE Home.
About MTH Electric Trains
MTH Electric Trains is the second largest toy
train manufacturer in the US, producing a full line of hobby trains.
Based in Columbia, MTH Electric Trains has been the fastest growing
toy train manufacturer in the US for the past 15 years.
The company initially invested millions in new
tools and molds when it started in 1983 and developed an entirely
new line of toy trains, with an emphasis on detailed design and
quality sound and control technology. MTH Electric Trains has 1,100
retailers throughout the nation.
SOURCE: The G3 Group The G3 Group, Linthicum
David Carberry, 410/789-7007
dave@g3group.com
or
Laura Willoughby, 410/590-6200
ctccreative@comcast.net
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