| LINTHICUM, Md. &
COLUMBIA, Md.--(BUSINESS WIRE)--
Major Hobby Train Manufacturer Partners to Supply the G3 Group's
Unique Email Marketing System Targetware to 1,100 Stores
MTH Electric Trains, the fastest growing hobby train manufacturer and
distributor in the US, and the G3 Group today announced a distribution
agreement for the G3 Group's cutting-edge Targetware internet marketing
software.
Under the agreement, MTH Electric Trains will provide its 1,100
retailers with the Targetware program, which allows any business owner or
employee to create and send targeted e-mail marketing messages.
Companies using Targetware can gather web site visitor information that
is easily transformed into targeted email marketing campaigns. Using
Targetware's proprietary software, anyone in the company with an account
can design, write and send email messages online. The system is designed
to create unique high-graphic emails quickly and easily, without having to
hire a web designer for each email campaign.
"We wanted to provide our partners all the benefits the Internet can
bring to smaller, independent stores: targeting select groups of people
for special products in a cost-effective manner," said Andy Edleman, VP of
marketing at MTH Electric Trains. "Targetware provided a very simple, easy
way for our retailers to create and maintain their own ongoing e-marketing
campaigns."
MTH's retailers will be able to use Targetware, branded as RailMail, to
send out emails for specialized trains. With RailMail, train retailers
will now have the capability to market specialized trains produced for a
targeted group, advertise sales and specials and consistently keep its
store name in front of the eyes of its customers.
Targetware's RailMail is designed to bring customers into the store
from the immediate area and doesn't require full online sales
capabilities.
"This shows that Targetware is truly valuable to various types of
companies, from small business to retail to large franchised businesses,"
said David Carberry, vice president of sales at the G3 Group and head of
the Targetware team. "RailMail will help MTH Trains develop a loyal
retailer base that uses technology to bring more customers into their
retailer's stores: that will help instill MTH Electric Train's product
line in those stores even more."
About Targetware
Targetware is a product of The G3 Group, an internet development,
marketing, printing, and pre-press firm located in Linthicum, MD.
Developed in 2001 by the G3 Group's team of web designers and
programmers, Targetware is a targeted e-mail marketing system that allows
users to instantly gather new customer data off the company web site,
design savvy HTML messages, target select groups of registered customers,
send e-mail marketing messages to targeted groups and track responses to
the emails.
Clients are using this permission-base marketing system to increase
sales, including Pizza Hut, Crystal Ford, Provident Bank, Santoni's Market
and BGE Home.
About MTH Electric Trains
MTH Electric Trains is the second largest toy train manufacturer in the
US, producing a full line of hobby trains. Based in Columbia, MTH Electric
Trains has been the fastest growing toy train manufacturer in the US for
the past 15 years.
The company initially invested millions in new tools and molds when it
started in 1983 and developed an entirely new line of toy trains, with an
emphasis on detailed design and quality sound and control technology. MTH
Electric Trains has 1,100 retailers throughout the nation.
