LINTHICUM, Md. & COLUMBIA, Md.--(BUSINESS WIRE)--May 6, 2003--
Major Hobby Train Manufacturer Partners to Supply the G3 Group's
Unique Email Marketing System Targetware to 1,100 Stores
MTH Electric Trains, the fastest growing hobby train
manufacturer and distributor in the US, and the G3 Group today
announced a distribution agreement for the G3 Group's
cutting-edge Targetware internet marketing software.
Under the agreement, MTH Electric Trains will provide its
1,100 retailers with the Targetware program, which allows any
business owner or employee to create and send targeted e-mail
marketing messages.
Companies using Targetware can gather web site visitor
information that is easily transformed into targeted email
marketing campaigns. Using Targetware's proprietary software,
anyone in the company with an account can design, write and
send email messages online. The system is designed to create
unique high-graphic emails quickly and easily, without having
to hire a web designer for each email campaign.
"We wanted to provide our partners all the benefits the
Internet can bring to smaller, independent stores: targeting
select groups of people for special products in a
cost-effective manner," said Andy Edleman, VP of marketing at
MTH Electric Trains. "Targetware provided a very simple, easy
way for our retailers to create and maintain their own ongoing
e-marketing campaigns."
MTH's retailers will be able to use Targetware, branded as
RailMail, to send out emails for specialized trains. With
RailMail, train retailers will now have the capability to
market specialized trains produced for a targeted group,
advertise sales and specials and consistently keep its store
name in front of the eyes of its customers.
Targetware's RailMail is designed to bring customers into
the store from the immediate area and doesn't require full
online sales capabilities.
"This shows that Targetware is truly valuable to various
types of companies, from small business to retail to large
franchised businesses," said David Carberry, vice president of
sales at the G3 Group and head of the Targetware team.
"RailMail will help MTH Trains develop a loyal retailer base
that uses technology to bring more customers into their
retailer's stores: that will help instill MTH Electric Train's
product line in those stores even more."
About Targetware
Targetware is a product of The G3 Group, an internet
development, marketing, printing, and pre-press firm located
in Linthicum, MD.
Developed in 2001 by the G3 Group's team of web designers
and programmers, Targetware is a targeted e-mail marketing
system that allows users to instantly gather new customer data
off the company web site, design savvy HTML messages, target
select groups of registered customers, send e-mail marketing
messages to targeted groups and track responses to the emails.
Clients are using this permission-base marketing system to
increase sales, including Pizza Hut, Crystal Ford, Provident
Bank, Santoni's Market and BGE Home.
About MTH Electric Trains
MTH Electric Trains is the second largest toy train
manufacturer in the US, producing a full line of hobby trains.
Based in Columbia, MTH Electric Trains has been the fastest
growing toy train manufacturer in the US for the past 15
years.
The company initially invested millions in new tools and
molds when it started in 1983 and developed an entirely new
line of toy trains, with an emphasis on detailed design and
quality sound and control technology. MTH Electric Trains has
1,100 retailers throughout the nation.
CONTACT: The G3 Group, Linthicum
David Carberry, 410/789-7007
dave@g3group.com
or
Laura Willoughby, 410/590-6200
ctccreative@comcast.net
SOURCE: The G3 Group
