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May 06, 2003 03:53 PM US
Eastern Timezone
Targetware
E-mail Marketing System Rolls out to Hobby Train
Retailers Throughout the US
LINTHICUM,
Md. & COLUMBIA, Md.--(BUSINESS WIRE)--May 6, 2003--
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Major Hobby Train
Manufacturer Partners to Supply the G3 Group's
Unique Email Marketing System Targetware to 1,100
Stores |
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MTH Electric Trains, the fastest growing hobby train
manufacturer and distributor in the US, and the G3 Group
today announced a distribution agreement for the G3
Group's cutting-edge Targetware internet marketing
software.
Under the agreement, MTH Electric Trains will provide
its 1,100 retailers with the Targetware program, which
allows any business owner or employee to create and send
targeted e-mail marketing messages.
Companies using Targetware can gather web site
visitor information that is easily transformed into
targeted email marketing campaigns. Using Targetware's
proprietary software, anyone in the company with an
account can design, write and send email messages
online. The system is designed to create unique
high-graphic emails quickly and easily, without having
to hire a web designer for each email campaign.
"We wanted to provide our partners all the benefits
the Internet can bring to smaller, independent stores:
targeting select groups of people for special products
in a cost-effective manner," said Andy Edleman, VP of
marketing at MTH Electric Trains. "Targetware provided a
very simple, easy way for our retailers to create and
maintain their own ongoing e-marketing campaigns."
MTH's retailers will be able to use Targetware,
branded as RailMail, to send out emails for specialized
trains. With RailMail, train retailers will now have the
capability to market specialized trains produced for a
targeted group, advertise sales and specials and
consistently keep its store name in front of the eyes of
its customers.
Targetware's RailMail is designed to bring customers
into the store from the immediate area and doesn't
require full online sales capabilities.
"This shows that Targetware is truly valuable to
various types of companies, from small business to
retail to large franchised businesses," said David
Carberry, vice president of sales at the G3 Group and
head of the Targetware team. "RailMail will help MTH
Trains develop a loyal retailer base that uses
technology to bring more customers into their retailer's
stores: that will help instill MTH Electric Train's
product line in those stores even more."
About Targetware
Targetware is a product of The G3 Group, an internet
development, marketing, printing, and pre-press firm
located in Linthicum, MD.
Developed in 2001 by the G3 Group's team of web
designers and programmers, Targetware is a targeted
e-mail marketing system that allows users to instantly
gather new customer data off the company web site,
design savvy HTML messages, target select groups of
registered customers, send e-mail marketing messages to
targeted groups and track responses to the emails.
Clients are using this permission-base marketing
system to increase sales, including Pizza Hut, Crystal
Ford, Provident Bank, Santoni's Market and BGE Home.
About MTH Electric Trains
MTH Electric Trains is the second largest toy train
manufacturer in the US, producing a full line of hobby
trains. Based in Columbia, MTH Electric Trains has been
the fastest growing toy train manufacturer in the US for
the past 15 years. The company initially invested
millions in new tools and molds when it started in 1983
and developed an entirely new line of toy trains, with
an emphasis on detailed design and quality sound and
control technology. MTH Electric Trains has 1,100
retailers throughout the nation.
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