Description |
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Targetware is a
dedicated email marketing application service provider. |
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Build your list via a Web site and an
optional user survey to collect detailed customer
information. |
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Create rich HTML emails using
pre-built templates or use your own HTML and plain text
messages. |
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Targetware includes a WYSIWYG HTML
message editor. |
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Powerful data mining features let you
select a fine-grained target group for every campaign. |
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Targetware offers flexible mail
merging to create personalized messages. |
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Detailed tracking (optionally using
cookies), response analysis and campaign statistics. |
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Targetware message delivery can be
scheduled. |
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Existing customer database can be
used for initial setup. |
Guide Review -
Targetware 2.5
Email marketing is something perfectly suited for
an ASP. Targetware shows that. The list (including demographic
info and user survey responses) is kept at Targetware, and
this is also where you create your campaigns. The HTML
templates and WYSIWYG HTML message editor make it easy to
create rich emails, but you can also roll your own design, of
course. Message delivery can be scheduled. The best parts of
Targetware are its powerful data-mining capabilities, flexible
mail merging and the detailed tracking. These features make it
possible to target messages precisely and analyze the outcome
just as precisely. To complete Targetware's feature set,
direct database access and possibly a scripting language would
be great. |
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| Visit
Their Web Site |
~ Heinz
Tschabitscher |
|
